How you can Grow your Fashion Beans with Digitalization?

What is Digitalization?

Digitalization is the process of incorporating the digital technologies to change a business model and provide new revenue and value –producing opportunities. It is the process of shifting to the digital business.

Most of the industries all across the globe have shifted to digitalization and fashion industry is not far behind. While the digitalization of fashion industry began years ago the past year has kicked this transformation into a high gear, pumping in new, and innovative solutions to long time challenges.

To understand the digital transformation of the fashion industry, it is important to first understand the part that Covid-19 has played in this phenomenon.

Why Digital in Fashion?

The most effective ways to take your fashion business to new heights is to implement an end-to-end digitalization, producing compelling ideas that catch the next trend while working faster more effectively.

1. Consumer-oriented: With digitalization, the fashion designers may obtain data-driven insights into customer behaviour and patterns. Fashion brands will use the tightening loop to predict the next major trend and raise the amount of full price products they sell.

2. Time to market: In the fashion age, the ability to market quickly is the competitive advantage. An end-to-end digital transition will minimize the need for time sucking trips to the factory because the factory has the exact design it needs to develop, engineer and manufacture the products.

3. Long term efficiency: Fashion business houses turn digitally to create a long-term value, not just short-term savings. The transition from 2D to 3D requires time and money. As the digital workflows are structured and automated, the short-term investment can pay for itself.

Learn to grow your fashion beans with digitalization!

Before the pandemic, digitalization and fashion were not by any means strangers to each other. Tech-infused brick-and-mortar stores, AI assisted design, data integrated supply chains and more existed for some brands and retailers.

Digitalization was predicted to occur slowly over time but Covid-19 accelerated this shift tenfold in the fashion industry and even more significantly. Brands and retailers have dealt with the digital transformation differently over the past year, each in their own way.

Why is digitalization important to fashion industry?

As per the research, the global apparel market is projected to grow enormously by the end 2025. This exponential growth could potentially lead to more serious consequences for the planet, increased complications in the global supply chains, greater difficulty in establishing efficiency within fashion brands and retailers and rising consumption by people all across the globe.

Digital transformation helps in

1. Adapt online and in-person shopping to the modern consumer

2. Improve steps along the value chain, including supply chain

3. Transform and align within the fashion industry

4. Render existing processes more sustainable. 

5. Address new consumer values such as transparency and inclusivity

Digital transformation offers new solutions to long-time challenges.

How digital transformation takes place in Fashion beans?

1. Ecommerce website development: Today, e-commerce has become indispensable tool in the industry and fashion sector is not left behind. So essential in fact, that the growing number of brands have no brick-and-mortar store at all. The proportion of purchases that consumers are now making online as against by visiting the physical store is a proof that shopping has fundamentally changed since the start of the pandemic. As per one report, more than 43% consumers who had never purchases online clothing began doing with the advent of the pandemic. This has fuelled many fashion beans to have their own ecommerce website. Everything from customer profile to UX design to supply chain management has become implicated in e-commerce. An easy, virtually appealing ecommerce website which is responsive can make the world of difference for brands to sell-through.

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2. Social media: The role of social media has grown in importance in marketing and promoting the fashion brands. Social media has become much more multipurpose than simple advertising. Lockdowns around the world instigated people to spend more time online and the absence of physical interactions and events opened up a space for virtual replacements. All these have prompted fashion brands use social media channels for marketing and promoting their brands.

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3. Digital marketing: Digital marketing if used in the right manner can increase your sales, improve brand presence and make your brand more profitable. It makes your fashion products available to your target audience. Well-planned digital marketing enhances the brand awareness, increases the sales and turns users into brand ambassadors. There are many digital marketing strategies that one can apply to your fashion store to maximize profitability. Any fashion brand whether old or new can deploy the cutting-edge digital marketing strategies.

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Wrap up

The digitalization of fashion beans inspires designers and other stake holders to become more creative in their ways of presenting new collections to the public. With digitalization fashion has adopted to the new ways of interaction and showmanship!

How to make your Ecommerce Development a success?