Tips to take Full Advantage of Google My Business
Are you in local business and aiming to have good web traffic through organic search? If so, you need to know about Google My Business, a robust tool that gives local business owners an opportunity to have their information shown on Google search results.
Your Google business listings tells people a lot about your business, what you do, where you are located, what people think about your services or products and much more. It helps your target audience physically find you. Your listing on Google My Business can also impact your rankings in both Google maps and Google searches.
Businesses with a complete and flawless Google My business listings are 70% more likely to attract location visits and 50% more likely to lead to a purchase. Here are some of the tips to optimize and take full benefit of your Google My Business listing.
1. Set up your Google Business Listings: The first step is to set up your Google Business listings. Go to Google My business page and click ‘start now’ in the upper left corner. Anyone can list your business on Google. But you can claim your listing. After doing so, you will have to access to edit and update your information, post timely information and manage reviews.
2. Complete your Listings: Fill in the every relevant field that Google offers. You want to make sure the profile is as complete as possible and that every piece of information is flawless. The inaccurate listings have drastic impact which you cannot afford. A complete Google my listings includes-
a. Business name
b. Address
c. Contact number
d. Category of your business
e. Website
f. Hours of operation
g. Description
h. Photos
Based on your industry there some additional fields like menus for restaurants are added. A complete list makes it as easy as possible for potential customers to find and contact your business. The more complete your listings the more favour you will receive from Google when ranking your results.
3. Ensure Information provided matches Everywhere: One thing that Google algorithms look to verify the legitimacy of a listing is a consistency in how it is listed across different websites. While that seems simple enough your address is same each time you enter it somewhere, it is easy for little differences to slip in. It is important to pick a standard way to write your address, a consistent phone number to use and ensure all your listings match both each other and the information you provide on your website.
4. Avoid Offences that Invite Penalty: Any work you do to optimize your website or local listing will go futile if you incur a penalty. Google suspends business listings for a range of offenses. Getting suspended is stressful, confusing and bad for business. So it is best to avoid anything that puts you at risk. Go through Google’s guidelines for Google My Business listings and understand well what not to do. Avoid doing-
a. Using a URL that redirects to your website’s URL instead of actual URL itself.
b. Trying to add keywords in the business name field
c. Have multiple local listings for same business location
d. Using any address for your business that is not a physical store front or office space where you meet with customers.
5. Inspire Reviews: Local businesses listed in a map snippet of local search have star rating to their name. Google wants to provide the most useful information to its users and users want to find the nearby business that seems the best. In both the cases your business to have high star rating.
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6. Ensure your Website and Content are Optimized for Search: All the usual SEO advice that helps strengthen your web presence matters here too. So do not just optimize your local listing but also optimize your website as well. Make sure that you:
a. Use relevant keywords in meta tags and copy on each page
b. Add schema markup to your site
c. Create content with local focus locally relevant landing pages
d. Look for local linking opportunities
7. Post to Google My Business: Just like any other social media platforms you can post to Google My Business. With the help of Google posts you can make announcements, create events, highlights products, and run promotions. The information in these posts is the one which your target audience seek for staying engaged with you.
8. Utilize Q and A: Questions and answers from Google is a great feature for Google local search and is a perfect opportunity to hear directly from your audience and you can respond to them.
9. Use Google My Maps Syndication: It is a cutting-edge technology and you can get to know:
a. Top rankings GEO locations
b. Locally optimized Tier 2 links and embeds
c. Improved organic local search rankings
d. driving directions to your location from serviceable areas
10. Respond to Customer Reviews: Reviews on Google My business page is a deciding factor whether or not a buyer engages with your brand. When making purchase decisions audience look for reviews. It is important that business responds to reviews.
Wrap up
Google My Business is a powerful gateway to your website. It positions your business information in front of eyes of your target audience who are looking for your offerings. It helps your local SEO, provides a chance to engage with customers via reviews and provides inputs about customer purchasing paths.
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