How to do YouTube SEO for Better Ranking?
You Tube is the growing social media platform that has many viewers all across the globe. It is gaining popularity and is the most viewed Social Media handle. However, every single use started with 0 views and 0 subscribers. So now the million dollar question is how can one video say for instance about any food or person accumulate millions of views, while another video with the same subject can barely reach ten people.
The answer is straight – You Tube SEO!
If you want people to see your videos, then you need to optimize them. If you are aiming to rank higher on You Tube then you just need to know how and we are going to show you the ways to do You Tube for better ranking.
1. Have a Focus Keyword: Creating a focus keyword for each video will help your rankings whether you have already posted your videos to You Tube or you have not even pressed record yet. All the search engines including the major search engine giant Google, work by matching the users search term with the most relevant results and they do the same for You Tube optimization too. The SEO experts find the set of keywords that have a high search volume and low competition using keyword research tools to give your video the best chance to rank higher on You Tube.
2. Optimize the Title: Once you have got the keyword you can begin to use it to optimize your video in different ways to help you improve your You Tube ranking. One of the simplest ways to do this is to include the keyword in the title. It is important to have a compelling title. The title should send the message to You Tube users that says – Click Me! The great way to do this is to create inquisitiveness in the minds of the user either by promising something, or by entertaining them or by teaching them and so on.
3. Optimize the Description: In addition to optimizing your title, you also need to optimize your description. While your title is mainly to catch the eye of potential viewers, you can also be a little more detailed in your description. Also it is recommended to put the most important keywords towards the beginning of your description. Certain aspects to be kept in the mind are do not forget to include keyword, ensure that your writing is unique and include your website URL to direct viewers to your site.
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4. Include the Right Tags: After placing your keyword in your title and description, put them in the ‘tag’ section. Tags are for the reference of You Tube, so your viewer will not see what to include. Add many variations of your keywords and search terms as you think of.
5. Create and Engaging Script: Engaging, well-written script can actually give you a better chance of coming across as natural and spontaneous, while at the same time it is to be ensured that one is not side tracked or lose viewers. A good script can help tighten your language, cut out the unwanted words and grab your viewer’s attention. Ensure that the script written is crisp and short, one that gets to the point quickly and informs the viewers why they should stay tuned. Think of it as an expansion of title.
6. Start Making Longer Videos: Longer videos outperform the shorter ones when it comes to You Tube. When you type any keyword or phrase into the You Tube you will find the top ranking videos are the longer ones. You Tube use total view duration as a ranking factor.
It makes sense if you think about it- the longer you watch, the more engaged you are, the more likely you are to watch more videos and more likely you are to see the advertisements. The longer your videos are watched the higher your rankings. This means You Tube favours longer videos that can be watched for longer periods.
However, it does not mean that you should try and drag your videos out for as long as possible, it just means that you should not feel pressured to fit everything into a limited time slot. If your videos are long and comprehensive yet, still engaging enough to keep your viewers watching, then the channel will take a note and will rank it higher.
7. Keep People Watching: It’s all well and good to create a long video with keywords in all the right places, but if you cannot get people to stick around and watch your video then you are going to be sending a very wrong message to the channel. Watch-time is important for You Tube optimization and thus viewer retention is the key. Ensure that the videos are visually entertaining if you want your people to watch your videos.
8. Encouragement: You Tube video ends with a message that – ‘if you liked the video, click the button down and also subscribe for more content’. It is because engagement affects the SEO. When someone likes, comments or subscribes it sends a strong signal to the channel that this viewer has enjoyed the content of the video so it will start showing that video more.
Final words
The aforesaid are some of the important techniques to optimize your You Tube video for higher ranks.
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