10 Mobile KPIs Every App Developer Needs to Measure
The mobile app market is already growing and it is expected to rise by 6.25% every year. Well, with so much at stake, the competition among the app owners is rapidly evolving into a fierce battle to conquer users’ attention.
However, today the app stores are rapidly becoming crowded, but in such a fierce competition, how would your Mobile Application Development company in India measure the success of your efforts? Well, in today’s time, mobile app development isn’t just a matter of downloads anymore but you need more specific KPIs for understanding what’s actually going on in the app market.
We understand that it’s obvious when companies analyze their app performance through downloads because downloads have always been the first and most eye-catching key performance metric.
After all, every download let you know that how many people have chosen your app over other similar apps. In fact, it also shows that whether your launch strategy was really effective or not.
However, before many years when app stores were much less competitive, getting your app installed was considered a great accomplishment in itself. But in today’s competitive time, it is just the first step and it does not guarantee the success of your app in the long term.
For instance, just imagine too many users install your app but he/she has forgotten and neglected your app.
Although, these are still many marketers who focus on this KPI only and spend their budget in the one-shot advertising campaign only and they don’t focus on planning a long-term customer engagement strategy.
On the contrary, a well-designed app is a unique opportunity that will add value to your strategy while instilling the idea of a cutting edge brand and unlocking the power of a truly amazing digital customer experience at the same time.
Earlier a mobile-friendly website was considered the most important business card, but today it is not the top priority anymore because business apps now account for 86% of the time spent on mobile devices and they have replaced web browsers while becoming the primary door to access the Internet.
• We’re living in a World where the smartphones have become an extension of the body. So, an app should be never treated just as a simple porting of the official website.
• Because with an app developed by Application development company in Delhi, your brand will be in the hands of the users 24/7. In fact, your products and services will be just one tap away from your consumers.
• Hence, this is an opportunity that you shouldn’t waste. However, to ensure the success of the business app, your app should bring something fresh and exciting for the users while enhancing the customer experience and stimulating an emotional connection with the brand.
Here we’re sharing the top 10 KPIs that you should measure for your mobile app development success.
1. ACTIVE USERS
Downloading an app is the easiest thing in the world but what happens next is critical because how many of those people who have installed your app actually use it matters the most. Therefore, this KPI shows that how many monthly and daily active users are there on you app and this will tell you the truth about how much the world loves your app.
2. VISIT FREQUENCY
This KPI shows that how many times a user opens the app and interact with your contents? The fact is that, the app that they have installed in their smartphone is useless in case if they just open it once and for all. However, the usage during the first week is a signal of what will happen in the future.
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3. SESSION TIME
The session time KPI shows the length of a single session and this is a performance indicator that you should always consider with the number of active users in a given time and the depth of visit. However, this is especially true for the gaming apps. To know more about session time or other KPIS, you can contact our Mobile App development company in India.
4. DEPTH OF VISIT
The depth of the visit is also an important engagement metric. Well, it is the number of screens or pages that have been visited in one session. However, this information gives you two very important insights:
How engaging and useful content your app has; and
How smooth experience your app delivers.
5. CONVERSIONS
If the primary objective of your app is to sell or to convert the visitors, you should use this KPI to measure conversions in a given time. However, a conversion can be in any form i.e. it can be a purchase, a subscription or registration or in any other form depending on who you are.
6. REVENUE PER USER
This number (revenue per user) indicates the overall value of an individual to your business app. However, it is not just in-app purchases but it is the app spending across all other digital channels.
7. SOCIAL SHARES
When your app is content oriented, then the in-app purchases are not the only KPI you would want to monitor. Mobile customers connect the app they install in their phones with their social media account. Hence, this KPI called ‘social shares’ indicate the interest of the users in the content you deliver. In fact, it is perfect for increasing word-of-mouth and building a trustful community.
8. RETENTION RATE
Customer retention is cheaper than acquisition cost but it is harder to achieve because in a mobile market, around 65% of users stop using an app in less than three months after installation. Hence, the retention rate in a given time tells you that how much your customers are engaged.
9. ACQUISITION COST
To know the cost of customer acquisition, it is required that you understand where existing users found your app. App stores on android and iOS are just one of many channels to promote your app. However, there are different tools with different costs such as: “search engine advertising”, “organic search”, “in-app referrals or social networks” etc. This metric will let you know about the most efficient way to reach your potential audience.
10. USER EXPERIENCE
And this is last but not the least important KPI, you can have the hottest app in the whole Internet, but is your customer happy? Because customer happiness is something that ultimately proclaims your success and this happiness is directly connected with the user experience!
In fact, defective UI, bugs, and crashes keep your app users away. So, your Application development company in Delhi should always keep on checking the reviews and ratings for understanding about what customers think and what needs a fine tuning.
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