What Factors in Website Design can bring Maximum Results in terms of Lowering the Bounce Rates

Are you struggling to good traffic to your website? Or are you worried about the higher bounce rate your website has? If so, consider certain factors in the website design that can bring maximum results in terms of lowering bounce rates.

A bounce occurs when the website or a web page does not live up to the expectations of the visitors, prompting them to hit the back button, Close the tab or window, click on the external link, or ignore call to action.

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In a nut-shell if your website is not user-friendly then there is a higher chance of increasing the number of users who bounce away from the site i.e. the bounce rate. So to minimize the bounce rate, you need to impress your visitors and reduce the likelihood of them navigating away from the site. And for this you need to ensure that your website offers the best user-experience.

Here are some of the tips that will help you enhance your overall experience of the website.

1. Do not keep visitors waiting: In the age of fast internet connectivity, waiting for a website to load is one of the most frustrating experiences for website visitors. Even a second delay can result in abandonment rates. The professional website designers thus work on to increase the speed of the website by reducing the clutter and going minimalist, by tracking the page speed to identify problematic areas that are contributing to the slowness and using the content delivery network.

2. Engaging visitors: User engagement on websites has its own prominence. Using interactive content, images and videos are some of the ways to keep visitors hooked on to your website. Today, full screen videos and image backgrounds are being used by many websites to entice their target audience. Also, visual story telling is also said to have a lasting impression on the visitors. The expert website designers use tips and tricks to increase engagement of a website.

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3. Pay attention to visual design: Visual design focuses on the aesthetics of a site and its related materials by strategically implementing images, colours, facts and other elements. More often than not designers emphasize more on the usability of the website and visual design gets neglected. Expert website developers work on enhancing the visual design on your web page by maintaining consistency on web pages. They work with well-designed grid system to group similar elements on the website that will help in drawing the attention of the visitors. They also use the psychology of colours to target audience and understand their cultural contexts.

4. Do away with ‘above the fold myth’: Gone are the days when the website visitors did not use to scroll when information they needed was not placed above the fold. With mobile friendly websites design and cutting-edge scrolling techniques people scroll as per the number of interesting researches mentioned on UXMyths. Scrolling in certain cases is a better option and enhances the usability than to skip from one screen to another. Website designers keep everything above the fold on your website including the call to action buttons. They further work to retain the visitor’s interest on the pages through intuitive web design along with enticing content.

5. Choosing an F- shaped patter for content: Website visitors do not take pain in reading the entire content and they are known for skimming content as opposed to reading it. As per one study, visitors read content in an F-shaped pattern. They start with the headlines, sub headlines and just glimpse through the body text on the website. So it is important that you are selective about the text posted on your website and the way it is presented. Website designers ensure that the most important information in the first few paragraphs as this is the content which many visitors like to read. They use the headlines that capture the visitor’s attention. Expert developers add white space, images, bullet points, short paragraphs, highlight links and take similar steps to enhance the readability of the content. 

Wrap up

These are some of the tried and tested methods that will help you in reducing the bounce rate of your website and also make it impressive to your visitors.

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