How to Build Great Landing Pages
A great landing page is the pillar of successful online marketing. You might be having a great website, your adverts might be optimized for perfection but without a good landing page, your business is bound to suffer. It is therefore important to have a flawless landing page designed by the professional Landing Page Designer in Delhi.
A great and enticing landing page allures the attention of visitors and lures them to complete the conversion. Here are some of the ways how the leading Brand Identity Designing in Delhi create a winning landing page for your online business:
1. Clean and Organized Design: The look, feel and overall structure of the page design will have a great impact on the effectiveness of your landing page and how well it initiates conversions. The main goal of your landing page is to make it as easy as possible for the visitors to convert. A good website designer ensures that all the important elements of your page work towards the conversion objective, whether it is filling the form, making a purchase, signing a newsletter etc. The professional landing page designer makes smart use of colors and eye-catching images. They also use certain button colors like red or green that are said to enhance the landing page conversions.
2. Minimalist: A good landing page provides all required information needed to encourage visitors and convert. The expert designers work to keep things simple as too much information can overwhelm the visitors. They put the information in the landing page in bullet points to explain things easily. They also take note of what key information needs to be shown above the fold within the visitor’s direct line of vision. They also highlight key points of the offer with text and using optional, clickable video to explain things in details.
3. Use Headers to Broadcast offer Value: A good landing page is designed by experts such that it has strong offer and is able to explain why the offer is valuable in clear and concise terms. The designers use headline and subheadings for further explanations of the offer or share value proposition.
4. Trust Signals: Good landing pages make great use of trust signals that epitomize to visitors that their offer and brand are trustworthy. Trust signals can take number of different forms- testimonials are classic form of trust signal. Designers use ‘like’ counters which push more subtle form of endorsement. Another tools are trust badges. These often refer to logos of well known brands you have worked with in the past. These badges showcase endorsements of your skills and trustworthiness.
5. Make your page Mobile Friendly: It is important that your landing page is easily navigated on all platforms especially on the mobile devices as more than 40% of all internet activity comes from mobile. It is being shown that having a mobile friendly site can double conversions. The expert designers make sure that your landing page looks and feels great on mobile devices and is easy to navigate, loads fast and ultra clickable.
6. Keep forms Short: When a target customer visits your website, you want to collect as much data as you can from them. When creating a good landing page, designers work on less is more philosophy. It is very important that you make users fill out as few fields as possible. The more fields you ask the visitor to enter, the less chance you have them filling out the form and completing desired conversion. Expert designers ensure that the forms have fields that are essential.
7. Customize Landing page for Individual Audiences: The expert website designers will customize your landing pages for different target audiences. They will customize the landing pages for different audiences. A user that arrives at your landing page from one platform is different from the one who arrives from PPC ad or a link.
8. Match the Copy of Landing page with PPC Adverts: Effective landing pages ensure to match the words used in their page copy with the keywords and text used in their PPC ads. Repeating same language and key phrases ensures they are on the right path and shows consistency. It is important to deliver users directly to the content they are looking for.
9. Test: The Final Test of a Good Landing page is Testing. A great landing page cannot be created without an in-depth amount of testing. Testing and tracking results are important for seeing what your landing page is doing right or wrong. Professional website design firm does series of tests to ensure landing page is doing right.
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