What is Responsive Web Design and Why does Need It?

Responsive design is a trending term in the website design world. But if you are not a designer perhaps you will not be aware of what the term responsive design means. So, if you are sceptical about implementing the responsive website design, it is imperative that you understand its concept.

Responsive design developed by the professional Website Designing Company can help solve many issues of your website. It will make your site mobile-friendly, enhance the way it looks on devices with both large and small screens and boost the amount of time that visitors spend on the site. It can also improve the rankings of search engines.

So What is Responsive Website?

Responsive website is a way put together a website so that it automatically scales its content and other aspects to sync with the size of the screen on which it is viewed. It keeps images from being larger than the screen width and prevents visitors on mobile devices from needing to do added efforts to read the content.

The main aim of a responsive website designed and developed by the best Top 5 Website Designing Company in Delhi is to avoid unwanted resizing, scrolling, zooming or panning that occurs with sites that have not been optimized for varied devices. It is often very tough to navigate these sites and this irritates the visitors who move to competitor’s site.

Responsive website also replaces the previous need to design a dedicated mobile website for smart phone users. So, instead of designing multiple websites for different screen sizes, one can design just one website that scales up or down automatically to match device it is being viewed upon.

With the help of responsive website, the content can be easily viewed across many devices as possible as the website owner will never know what device someone will be using. With the growing number of mobile users it will be wise to appeal both desktop and mobile viewers. In fact the number of mobile viewers has out- numbered desktop and this number is bound to rise.

Even the major search engine giant announced that mobile friendliness would become the raking factor in its search engine algorithms. This means if mobile-friendly websites that would not be delivering a good user experience will lose some ground in search engine results.

Here are the Benefits of Choosing a Responsive Website:

1. Cost-Effectiveness: Maintaining separate sites for your mobile and non mobile audiences can get costly. By using responsive website design, you can save money by doing away the cost of paying for a mobile site. For one is required to invest in a single site design to appeal to all visitors and devices.

2. Flexibility: When you have a website with responsive design, you can make changes easily and quickly. The flexibility is a huge benefit when you just want to make a quick design change or fix a typo on your site.

3. Improved user Experience: User experience is important to website owners. Imagine if a visitor finds that the picture does not have proper resolution or the site takes time to load, then it can make your company look unprofessional. However, responsive website design offers a much better user experience and can help convince people to give your company chance. This is because the viewer can now view your content easily and quickly without unwanted zooming and scrolling.

4. SEO Gains: With the responsive website you can gain on search engine rankings as the search engine giant has mentioned that it will give preference to websites that are mobile-friendly. In combination with other aspects, responsive website can give a big boost in SERPs.

5. Ease of Management: Most business organizations especially the smaller ones do not have time to refresh or update the way their website looks. But instead of hiring a designing to handle every aspect of website, responsive design allows them to make the changes easily and quickly. Also, with one website, other elements of marketing will be much easier to manage. Responsiveness takes much stress out of managing a business website.

Responsive website is the cost-effective and time saving website design that you can count on. It is an important part of any modern web strategy and is been accepted by many website owners all across the globe.  If you are interested in investing in a responsive website design, reach out to a professional website design firm and get customized quote making your site responsive.

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